Anil Dash adds a comment regarding the choice of name (Atom is now the leading choice by 19 to 8 votes).
His basic point is that we need an end-user friendly name (so the acronyms so beloved of developers are out). Blogging and syndication are rocketing towards average consumers, and all they want is something that just works, with a name that doesn't need to be explained.
The current thought (which can be changed) on how to decide when sufficient consensus has been reached is to give it 5 working days without a significant change in the rankings - see ProjectNameProcess.
See also ProjectNameProposals, ProjectNamesTopVotesSoFar and ProjectNameGuidelines.
Remember folks, this is a completely open poll - don't forget to vote!
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